Everything you need to know about online beauty brand Glossier

When Glossier launched in 2014, it completely revamped the way women (especially Millennial women) see beauty products. Founded by Into The Gloss blogger Emily Weiss, Glossier (pronounced gloss-ee-ey) offers “beauty for real life” and lives by the motto “skin first, makeup second.”

Though all Glossier’s products are sold as separates, the company offers multiple kits, including Phase 1 and Phase 2. Phase 1 is skincare; Phase 2 is makeup.

Phase 1 [source: Les Petites Pestes]

Phase 1 includes Milky Jelly Cleanser, Priming Moisturizer, Balm Dotcom (a skin salve) and Perfecting Skin Tint, which comes in five different shades that remind me a ton of the five skin tone options for iOS emojis.

Phase 2 includes Boy Brow, a number-one bestselling brow gel, Stretch Concealer and Generation G, a matte lipstick. Boy Brow is available in four different natural shades, including clear, while stretch concealer is offered in the same five shades as the skin tint. Generation G comes in six collectable colors that flatter all complexions.

In June 2016 Glossier introduced Haloscope, its “dew effect” highlighter in the shades Quartz (pearl) and Topaz (a sun-kissed gold). Unlike any other highlighters on the market, Haloscope features a “dual-delivery formula” according to Glossier’s site.

“The outer halo is infused with genuine crystal extracts for all-day enlightenment, with a solid oil core of vitamin-rich moisturizers for a hydrated, dewy finish.”

The Supers [source: Glamour]

Three months later the New York-based company launched The Supers, a collection of three skin serums. Super Glow revives dull skin; Super Pure eases redness, blemishes and breakouts, while Super Bounce replenishes tight, dehydrated skin.

Essentially, The Supers (which come in adorable, baby bottle-like containers) are essentially “supplements for your face: potent, fast-absorbing treatment serums packed with vital nutrients to bring your skin the boost it needs today,” according to the site.

Like I said, you can buy all three individually, but Glossier offers a $19 discount on the set of three, because “you’re not just a ‘skin type’—your needs change throughout the month, and your product lineup should help you adapt.”

Other notable Glossier products include flavored Bomb Dotcom (in cherry, rose, mint and coconut), two face masks (including Mega Greens Galaxy Pack to detox skin and Moisturizing Moon Mask to soothe dry skin) and the heavy-duty, yet lightweight Priming Moisturizer Rich, which launched last month.

Authentic Glossier skincare and makeup is only available through its official website, as well as at in its New York City showroom. Not only do these products really work, Glossier’s packaging–its aesthetic, if you will–is in a league of its own. Clean white containers with black italicized writing and powder pink (also known as “Millennial pink” and, of course, “Glossier Pink”) accents look perfect on bathroom counters (and Instagram feeds) across the globe.*

British-born, Orange Country-raised model and activist Emily Ratajkowski achieves her signature bushy brows with the help of Boy Brow, and Italian blogger-turned-musician Patricia Manfield does the same.

Emily Ratajkowski getting ready at home for a night out [source: Into the Gloss]

It is safe to say Glossier knows what Millennials want when it comes to beauty; it is a happy medium between the drugstore makeup you wore in middle school and the aloof high-end products sold at Sephora. And, even if you still enjoy certain drugstore and high-end skincare and makeup, Glossier’s goodies will fit right in with all your long-time favorites and current go-to’s. In fact, everything from Glossier has the potential to become one of them.

Personally, I own Haloscope in both Topaz and Moonstone (a limited edition silvery shade released during the 2016 holiday season), No. 1 Pencil (a limited edition charcoal-colored gel eyeliner also released during the 2016 holiday season), Super Pure, Bomb Dotcom, Boy Brow in brown and Stretch Concealer in medium.

Haloscope in Topaz (left) and Quartz (right) [source: Bustle]

I know firsthand that all of Glossier’s products arrive at your doorstep in impossibly cute, on-brand packaging. No matter what you order, you receive a reusable pink zipper pouch (perfect for storing pens, pencils and, duh!, toiletries) and a sheet of Glossier stickers that just so happen to apply flawlessly to the company’s products.

For those of you who can’t seem to get enough Glossier, you can also order a set of three pink zipper pouches, a gray crewneck sweatshirt and a terrycloth headband–both emblazoned with the company’s logo–through the website.

Of course, there is always social media, too. Glossier’s Instagram feed (@glossier) is full of real-life women who use the company’s products, as well as short clips of the products in action and a ton of other inspo. The best part is, every single image and video perfectly reflects Glossier’s one-of-a-kind style. This is a company that knows its audience and uses new media optimally in order to attract hundreds of thousands of followers–403,000, to be exact.

*While Glossier currently ships only within the U.S. and to Puerto Rico, It girls all over the world stop by the showroom to stock up on their Glossier must-haves.

Click here for 20 percent off your first Glossier order!


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