It’s no secret that magazines have to constantly stay ahead of the game if they want to compete with new media and social media outlets that get more popular by the day. In fact, two well-known and highly esteemed print magazines completely revamped and made their new debut over the past month: Teen Vogue and InStyle.Teen Vogue, Vogue’s sister magazine founded in 2004, which targets younger tastemakers, began as a monthly book (with the exception of the December/January issue and the June/July issue). As of 2017, Teen Vogue is a quarterly publication, releasing Roman numeral-marked volumes instead of issues.
For its first issue as a quarterly, Teen Vogue focused on all things love and photographed Bella Hadid for the cover (alongside her longtime BFF Jesse Jo Stark, an up-and-coming musician). In addition to a casual, albeit gorgeous, softly lit spread on 20-year-old Hadid, Volume I of Teen Vogue included a couple thoughtful pieces on sex and hook-ups, as well as several self-love and wellness stories.
“Last November, [the magazine] announced it would be cutting back from nine issues a year to four, as well as increase its format to a larger sized book,” according to The Fashion Spot.
Despite all the anticipation that was built surrounding that magazine’s relaunch during its 3-month hiatus, several readers disapprove of Teen Vogue’s new identity.
“I thought now that they only release four issues per year, they would’ve made it more like a ‘proper and collectable’ like Lula or Violet,” stated Rigida, one of The Fashion Spot’s forum members.
Others, however, felt Teen Vogue did a great job both attracting its target readers and setting itself apart from aloof and elitist Vogue.
“Surprisingly, I like this cover because it is fresh, and [it is] very targeted at teenagers. [I] don’t understand the idea of calling it ‘Volume I,’ though,” stated a forum member called GivenchyAddict.
“I feel the Teen Vogue team had educating its young readers in mind, and [wanted to] propose something truly fitted for them [that is] more than [just] the young version of Vogue.”
No matter your opinion on the revamp, you have to admit that what Teen Vogue created is a teen magazine unlike any other on the market. It is artistic, intelligent and informative, as opposed to its competitors that promote pop culture and fast fashion–print’s version of so-called “clickbait.” Similarly, the new Teen Vogue, with its quarterly print releases, encourages readers to be tech-savvy in between issues through its website and through engagement with its social media platforms.To celebrate its relaunch Teen Vogue hosted a starlet-studded party. Hailey Baldwin, Kaia Gerber and Adwoa Aboah were among the most notable invitees. Singer Madison Beer posed for a picture with editor Elaine Welteroth under silver heart-shaped balloons, while other guested dined on fried chicken and an assortment of pizza, at Kola House in Manhattan’s trendy Meatpacking District, according to Teen Vogue’s Ariana Marsh.
In traditional Teen Vogue fashion, the issue also included plenty of art and culture in addition to beauty and style. And, yes, Hadid dishes on her first Victoria’s Secret Fashion Show and her recent breakup with musician Abel Tesfaye, better known as The Weeknd.Founded 10 years earlier in 1994, InStyle remains a monthly magazine. However, last year it announced former Harper’s Bazaar executive editor Laura Brown would take over Ariel Foxman’s position as Editor-in-Chief. December 2016 marked Brown’s first issue.
InStyle completely redesigned its magazine for the March 2017 issue, which features model, actress and activist Emily Ratajkowski on the cover. The 25-year-old brunette bombshell wears a simple white t-shirt that reads “IN” on the front and “STYLE” on the back, along with high-rise blue jeans. But, let’s face it: Em Rata would look front cover-worthy in anything.
The nearly 400-page issue, also known as the spring fashion issue, features supermodels Christy Turlington, Linda Evangelista and Karlie Kloss, as well as a written piece by Leandra Medine, the mastermind behind the hugely successful Man Repeller blog, on originality–a topic close to InStyle’s heart.“I don’t want a magazine to alienate people or preach to people. I want it to be cool and interesting and fashionable and funny and engaging and clever,” Brown told Business of Fashion.
InStyle also partnered with several big-name brands for the first time in their March issue. New advertisers include CÉLINE, Bottega Veneta and HBO, according to Business of Fashion.
Imagery, according to Brown, are an important aspect of keeping her magazine in business. Readers, especially those who have become used to digital stories and editorials, want content they cannot access through their smartphones or tablets.
To keep readers engaged InStyle redesigned its website to better suit its fresh new print magazine. A remodeled site launched in tandem with the March issue, according to Business of Fashion.
“In print, we have to provide something beautiful and interesting to make it worth it. Otherwise you can just look on your iPhone,” said Brown.
“I see the print and the digital as two halves of the pie. Every story lives beyond the page.”